So I am back in the office after a blink of an eye maternity break with my new baby. While I was out, I kept in touch with the outside world by exploring social networking sites connecting with friends and colleagues, old and new.
Social networking is the hottest new, unconventional vehicle for marketers to reach out to potential buyers. Savvy marketers are taking advantage and incorporating social networking into their marketing mix.
ASInetwork.com is an industry example of social networking. As an ASI member, you can create your own personal profile and begin connecting with thousands of distributors and suppliers. Social networking is about meeting people with common interests, sharing experiences, bouncing ideas, finding solutions and having fun.
To connect and reach out to people outside our industry, you could try social networks such as LinkedIn.com, geared towards professionals and Facebook.com, a more casual way to hook up with friends from present and past. Might I mention that all social networking site members are potential buyers of promotional products?
As a marketer, how can you jump into the pool? Proceed with caution! A social network is a community. And just like in any community, you need to respect the members, abide by the rules and behave. Know your audience. How you present yourself on LinkedIn may be different than your postings on Facebook or other social networks. The number one rule is…people do not want to feel like they are being sold or marketed too.
Once you have determined which social networks to join, you’ll be asked to create a profile.
Post your photo and put a face with your business.
Describe your business in a way that is non-intrusive.
Always have a link to your company web site.
List your hobbies and interests. It shows that you are real person, easy to approach and you are just like your customers.
Your profile gives visitors a chance to see you in a more casual way. But, don’t get too casual. We really don’t need to see what you are really wearing around your home office. ;)
Create a network within the network with your own user group. Use this feature to start a professional group that members can join.
Post topics and creative tips. Get people to engage in meaningful conversations. What is the last successful promotion you did for another customer? What has worked? What hasn’t worked? What holiday gift ideas will be hot this season?
Post videos demonstrating the latest product ideas or give them a tour of your office. I have a friend with a clever new invention for a game controller organizer. On his profile, he posts a video demo of his product which I have often shared with family and friends that may be interested.
Blog your marketing expertise. Most social networking sites have a blog feature. Post your articles on how to select the right product for their next campaign. Share your recent tradeshow experience. What did you learn and what ideas did you bring back with you to help your customers. Sprinkle in product examples and a link to your web site. Blogging establishes you as the expert and builds your credibility.
Now get out there and make the connection.
Wednesday, August 27, 2008
Friday, June 20, 2008
June 2008
10 Steps to Creating Successful Email Campaigns
Love it or hate it, email is now one of the most prolific and accepted forms of business communication. It is also a great way to drive prospects, looking to buy to your LogoMall site.
If you've been debating on sending emails to your customers that are beyond simple messages from Outlook or Entourage, but are wondering how to get started, you're not alone! Based on a class I have been teaching at ASI Show events, here are my 10 first steps to creating a successful email campaign.
Step 1 – Visit www.campaigner.com or www.constantcontact.com and set up free trials of these easy to learn programs. Spend 30 minutes playing with the program and familiarizing yourself with the tools. They are great for design, analytics, managing lists and SPAM.
Step 2 – Update and fill out your contact database. Be sure you have all first name, company name, and email address fields filled out correctly! Export your database as a .CSV file.
Step 3 – Follow the instructions on the site to upload your list to the email company of your choice (see Step 1)
Step 4 – Develop three compelling reasons to email your customers that will drive leads. For example, you could make a special offer on golf products and link to the Golf Gear niche catalog on your LogoMall site.
Step 5 – Pick the best of the three reasons in Step 4 and develop two different subject lines for your email. Make sure the subject line is personalized by first name.
Step 6 – Draft the copy for your email using these rules:
a). Make sure the copy of your email is compelling - giving the recipient a great reason to click through to your LogoMall site. Make sure the reader clearly gets 'what's in it for me' when they do.
b). Put all of the important information in the first couple of paragraphs that will be 'above the fold' – this will ensure your reader doesn't have to scroll to find vital information or links to click on.
c). When possible, personalize your copy with first names and/or company names. The email software will do that for you – check with their support if you have any trouble.
Step 7 – Using the email company software, or an HTML Web professional, design an email using the following rules:
a). Brand it with the colors and style from your LogoMall site
b). Use relevant photos and place clickable offers on and around the images.
c). When possible send the recipient to a featured products page on your LogoMall site that is relevant to the email vs. your LogoMall home page.
d). Check with your LogoMall Internet coordinator if you have questions about your colors and photos etc…
Step 8 – Upload your email, set a distribution date and time, split your list in half by the subject lines, take a deep breath and blast them out
Step 9 – Track your results. Note click throughs that called or requested information from your LogoMall site. These are your 'hard leads'. Those that clicked through but did not request more information are solid 'soft leads' that you may want to follow-up with in the coming days.
Step 10 – Evaluate, learn, and repeat!
If you have any questions or feedback on my top 10 list please let me know. You can reach me at dmennig@asicentral.com.
Warm regards,
Don Mennig
Executive Director of Marketing, ASI
Don Mennig, is a 15 year marketing communications veteran and the Executive Director of Marketing at ASI. Before joining ASI, Don ran his own advertising agency and directed the marketing functions for several high technology firms. He has produced branding and advertising campaigns for companies such as Agilent, McDonalds and Unisys and has helped over 50 small businesses gain traction and find success in both B2B and B2C endeavors.
Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Love it or hate it, email is now one of the most prolific and accepted forms of business communication. It is also a great way to drive prospects, looking to buy to your LogoMall site.
If you've been debating on sending emails to your customers that are beyond simple messages from Outlook or Entourage, but are wondering how to get started, you're not alone! Based on a class I have been teaching at ASI Show events, here are my 10 first steps to creating a successful email campaign.
Step 1 – Visit www.campaigner.com or www.constantcontact.com and set up free trials of these easy to learn programs. Spend 30 minutes playing with the program and familiarizing yourself with the tools. They are great for design, analytics, managing lists and SPAM.
Step 2 – Update and fill out your contact database. Be sure you have all first name, company name, and email address fields filled out correctly! Export your database as a .CSV file.
Step 3 – Follow the instructions on the site to upload your list to the email company of your choice (see Step 1)
Step 4 – Develop three compelling reasons to email your customers that will drive leads. For example, you could make a special offer on golf products and link to the Golf Gear niche catalog on your LogoMall site.
Step 5 – Pick the best of the three reasons in Step 4 and develop two different subject lines for your email. Make sure the subject line is personalized by first name.
Step 6 – Draft the copy for your email using these rules:
a). Make sure the copy of your email is compelling - giving the recipient a great reason to click through to your LogoMall site. Make sure the reader clearly gets 'what's in it for me' when they do.
b). Put all of the important information in the first couple of paragraphs that will be 'above the fold' – this will ensure your reader doesn't have to scroll to find vital information or links to click on.
c). When possible, personalize your copy with first names and/or company names. The email software will do that for you – check with their support if you have any trouble.
Step 7 – Using the email company software, or an HTML Web professional, design an email using the following rules:
a). Brand it with the colors and style from your LogoMall site
b). Use relevant photos and place clickable offers on and around the images.
c). When possible send the recipient to a featured products page on your LogoMall site that is relevant to the email vs. your LogoMall home page.
d). Check with your LogoMall Internet coordinator if you have questions about your colors and photos etc…
Step 8 – Upload your email, set a distribution date and time, split your list in half by the subject lines, take a deep breath and blast them out
Step 9 – Track your results. Note click throughs that called or requested information from your LogoMall site. These are your 'hard leads'. Those that clicked through but did not request more information are solid 'soft leads' that you may want to follow-up with in the coming days.
Step 10 – Evaluate, learn, and repeat!
If you have any questions or feedback on my top 10 list please let me know. You can reach me at dmennig@asicentral.com.
Warm regards,
Don Mennig
Executive Director of Marketing, ASI
Don Mennig, is a 15 year marketing communications veteran and the Executive Director of Marketing at ASI. Before joining ASI, Don ran his own advertising agency and directed the marketing functions for several high technology firms. He has produced branding and advertising campaigns for companies such as Agilent, McDonalds and Unisys and has helped over 50 small businesses gain traction and find success in both B2B and B2C endeavors.
Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Thursday, June 19, 2008
May 2008
There is so much to do, read and learn about search engines that an entire industry has grown up around helping businesses get search engine traffic. Everyone wants to grab the attention of the elusive "new customer" who might be on the web looking for a distributor. If I knew the magic formula then I would definitely share it with you … I'd also have a newer car, a bigger house, and I wouldn't be writing this to you from a gray carpeted box. What I do have is a question that should make you think...can your existing customers find you in a search?
Let me explain with this example. The other day I had a yen for some Chinese food. I knew the name and location of my favorite Chinese take-out place but I didn't have their phone number. I popped their name and my zip code into Yahoo Yellow pages and Bingo! - my chow mein dream was one step closer to reality.
Hopefully at this point you want to interrupt me and say you already place your web address on business cards, invoices, promotional products, email signature, voice mail, and everywhere else you could possibly think of. Why would your current customers need to SEARCH for you online?
The reality is many of them are just like me and decide that it's easier to stay in their chair and surf the web than to look in the filing cabinet or try to figure out who stole the cool travel mug you gave them. Bottom line, you need to make sure that your customers can find you by name and location if they search for you online.
To start, go to Google and try looking yourself up by company name. If you don't have any luck add your city. If your site doesn't come up then you have some work to do. Make sure your site's "title tag" includes your company name, city and state as well as some choice keywords. Make sure you also have your company name and location IN TEXT on your site. Since search engines can't read images they won't see your name in your logo.
You can manage your "title tag" and your site's home page in ASISecure. (Need help with ASISecure? Email Product Support.) After tweaking your site submit your URL to Google at www.google.com/addurl. Do the same for Yahoo by going to https://siteexplorer.search.yahoo.com/submit. Submitting your site won't guarantee a quick visit from their crawlers, but it may speed things up.
Oh yeah - don't forget about online yellow pages. I use Yahoo Yellow pages all the time and they are fed from http://www.yellowpages.com/. Yellowpages.com also feeds AOL's yellow pages and a basic local listing with them is FREE - check it out by going http://store.yellowpages.com/, click on the first "Product Info" button and enter your zip code.
Cat Feuerstein
Senior Project Manager for ASI's Customer eMedia Team
P. S. Want more tips on Marketing, check out http://www.asicentral.com/marketing for a veritable smorgasbord of marketing tips and tools from ASI's expert marketing team.
Cat Feuerstein is the Senior Project Manager for ASI's Customer eMedia Team, handling new product development as well as enhancements for existing eMedia products. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Let me explain with this example. The other day I had a yen for some Chinese food. I knew the name and location of my favorite Chinese take-out place but I didn't have their phone number. I popped their name and my zip code into Yahoo Yellow pages and Bingo! - my chow mein dream was one step closer to reality.
Hopefully at this point you want to interrupt me and say you already place your web address on business cards, invoices, promotional products, email signature, voice mail, and everywhere else you could possibly think of. Why would your current customers need to SEARCH for you online?
The reality is many of them are just like me and decide that it's easier to stay in their chair and surf the web than to look in the filing cabinet or try to figure out who stole the cool travel mug you gave them. Bottom line, you need to make sure that your customers can find you by name and location if they search for you online.
To start, go to Google and try looking yourself up by company name. If you don't have any luck add your city. If your site doesn't come up then you have some work to do. Make sure your site's "title tag" includes your company name, city and state as well as some choice keywords. Make sure you also have your company name and location IN TEXT on your site. Since search engines can't read images they won't see your name in your logo.
You can manage your "title tag" and your site's home page in ASISecure. (Need help with ASISecure? Email Product Support.) After tweaking your site submit your URL to Google at www.google.com/addurl. Do the same for Yahoo by going to https://siteexplorer.search.yahoo.com/submit. Submitting your site won't guarantee a quick visit from their crawlers, but it may speed things up.
Oh yeah - don't forget about online yellow pages. I use Yahoo Yellow pages all the time and they are fed from http://www.yellowpages.com/. Yellowpages.com also feeds AOL's yellow pages and a basic local listing with them is FREE - check it out by going http://store.yellowpages.com/, click on the first "Product Info" button and enter your zip code.
Cat Feuerstein
Senior Project Manager for ASI's Customer eMedia Team
P. S. Want more tips on Marketing, check out http://www.asicentral.com/marketing for a veritable smorgasbord of marketing tips and tools from ASI's expert marketing team.
Cat Feuerstein is the Senior Project Manager for ASI's Customer eMedia Team, handling new product development as well as enhancements for existing eMedia products. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Wednesday, April 30, 2008
April 2008
Online Video is another way to utilize the great market equalizer!
Why should you be using online videos to promote your business, services, or products? People remember only 10% of what they see, 20% of what they hear, but 50% of what they see and hear. By presenting your products in both mediums in an online video, a much stronger and memorable message will be delivered to your potential or existing customer base.
Today it’s relatively easy and inexpensive to create video content to post on your website. Video cameras have significantly dropped in price and who says you can’t use the video function of your digital camera. Now, almost every computer flies out-of-the-box with a basic video editing software solution. Worried about the speed video takes to load, well it’s 2008 and high-speed internet is low-cost, widely available and used by over 80% of U.S. internet users. Don’t know how to host your video? Chances are that if you have kids over the age of 10 they have already been experimenting with the most popular choice; YouTube.com. YouTube and other video hosting sites are free, widely visited, allow you to link out the video, and are as easy-to-understand as reading a map. Here are 5 reasons for online video:
* Be Seen As A Leader – When you create a video, you are automatically seen as an expert in your field giving extra credibility to your business.
* Educate Your Viewers – It is easier for your customers to watch a simple sales or product video than to read a manual.
* Create Trust – With video, you have the opportunity to let customers see your face rather than your company. You are able to convey your trustworthiness, sincerity, excitement, and enthusiasm by using video.
* Get Your Message Viewed – Video is a quick and easy medium to watch. No one can explain your products or services better than you.
* ROI - Videos used in conjunction with a direct call to action make tracking the sales a breeze.
Not enough to convince you? Here are a few statistics:
* September 2007 - 9 billion online videos were watched in the U.S. alone.
* If those demographics didn’t do it for you perhaps this will – Burst Media’s recent nationwide survey found that the 35 – 54 age group is equally as likely to watch online videos as the 18-24 age group.
The bottom line is that everyone is watching or creating online videos. Since the cost is low to implement, business owners should convert some of their text-based content to short online video infomercials. Either learn how to produce and market your own online video or hire a professional to handle this task for you. This technology is worth making a priority in your online marketing and advertising mix. The Internet is the great marketing equalizer for small growing companies.
LogoMall websites now offer online video hosting, support and more – email me your online business videos link and I’ll send you a note with what I think. jkrolick@asicentral.com.
Jake Krolick
Marketing Manager for ASI Online Products and Services
Jake Krolick is the Marketing Manager for ASI Online Products and Services, handling supplier online advertising and services. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Why should you be using online videos to promote your business, services, or products? People remember only 10% of what they see, 20% of what they hear, but 50% of what they see and hear. By presenting your products in both mediums in an online video, a much stronger and memorable message will be delivered to your potential or existing customer base.
Today it’s relatively easy and inexpensive to create video content to post on your website. Video cameras have significantly dropped in price and who says you can’t use the video function of your digital camera. Now, almost every computer flies out-of-the-box with a basic video editing software solution. Worried about the speed video takes to load, well it’s 2008 and high-speed internet is low-cost, widely available and used by over 80% of U.S. internet users. Don’t know how to host your video? Chances are that if you have kids over the age of 10 they have already been experimenting with the most popular choice; YouTube.com. YouTube and other video hosting sites are free, widely visited, allow you to link out the video, and are as easy-to-understand as reading a map. Here are 5 reasons for online video:
* Be Seen As A Leader – When you create a video, you are automatically seen as an expert in your field giving extra credibility to your business.
* Educate Your Viewers – It is easier for your customers to watch a simple sales or product video than to read a manual.
* Create Trust – With video, you have the opportunity to let customers see your face rather than your company. You are able to convey your trustworthiness, sincerity, excitement, and enthusiasm by using video.
* Get Your Message Viewed – Video is a quick and easy medium to watch. No one can explain your products or services better than you.
* ROI - Videos used in conjunction with a direct call to action make tracking the sales a breeze.
Not enough to convince you? Here are a few statistics:
* September 2007 - 9 billion online videos were watched in the U.S. alone.
* If those demographics didn’t do it for you perhaps this will – Burst Media’s recent nationwide survey found that the 35 – 54 age group is equally as likely to watch online videos as the 18-24 age group.
The bottom line is that everyone is watching or creating online videos. Since the cost is low to implement, business owners should convert some of their text-based content to short online video infomercials. Either learn how to produce and market your own online video or hire a professional to handle this task for you. This technology is worth making a priority in your online marketing and advertising mix. The Internet is the great marketing equalizer for small growing companies.
LogoMall websites now offer online video hosting, support and more – email me your online business videos link and I’ll send you a note with what I think. jkrolick@asicentral.com.
Jake Krolick
Marketing Manager for ASI Online Products and Services
Jake Krolick is the Marketing Manager for ASI Online Products and Services, handling supplier online advertising and services. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
March 2008
What is one of the biggest marketing challenges you face as a distributor? Now, a lot of things may come to mind, but one thing that we here at ASI have been hearing more and more frequently is the struggle to keep a consistent marketing image. Establishing a uniform brand and message across multiple channels is a battle every business faces. In the highly competitive world of promotional products it can be the difference between closing the sale and losing it to the other guy.
Recently, ASI Catalogs introduced the brand new Digital Spectrum. This new sales tools allows you to tie together your offline and online marketing efforts. Now here's the cool part…Digital Spectrum is an online virtual catalog that is available directly from your LogoMall website, coinciding with your print Spectrum catalogs.
The multichannel consumer has shown to be the most valuable segment of buyers. A multichannel buyer is a buyer that uses multiple ways to complete a purchase. Catalog, Internet, phone, etc … An effective multichannel distributor is able to provide their customers with a seamless shopping and buying experience across a variety of channels.
Spectrum is the most proven and successful catalog in the industry and now you can make it available 24/7 using your industry leading online solution, LogoMall. The combination of these 2 power tools is something that has never before been available and something you should definitely take advantage of. Why rip your hair out with the constant effort of multichannel branding? Let us handle it for you. Give Dan Brown, ASI Catalogs Manager, a call for the details at 800-546-1392.
Colin Graf
Marketing Manager for ASI Catalogs
Colin Graf is the Marketing Manager for ASI Catalogs, handling both supplier advertising and distributor circulation. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Recently, ASI Catalogs introduced the brand new Digital Spectrum. This new sales tools allows you to tie together your offline and online marketing efforts. Now here's the cool part…Digital Spectrum is an online virtual catalog that is available directly from your LogoMall website, coinciding with your print Spectrum catalogs.
The multichannel consumer has shown to be the most valuable segment of buyers. A multichannel buyer is a buyer that uses multiple ways to complete a purchase. Catalog, Internet, phone, etc … An effective multichannel distributor is able to provide their customers with a seamless shopping and buying experience across a variety of channels.
Spectrum is the most proven and successful catalog in the industry and now you can make it available 24/7 using your industry leading online solution, LogoMall. The combination of these 2 power tools is something that has never before been available and something you should definitely take advantage of. Why rip your hair out with the constant effort of multichannel branding? Let us handle it for you. Give Dan Brown, ASI Catalogs Manager, a call for the details at 800-546-1392.
Colin Graf
Marketing Manager for ASI Catalogs
Colin Graf is the Marketing Manager for ASI Catalogs, handling both supplier advertising and distributor circulation. Feedback about the LogoMall program can be sent to logomallinsidescoop@asicentral.com. Read past articles on the LogoMall blog.
Thursday, February 28, 2008
February 2008
We are often asked if the monthly $1000 drawing of promotional products on LogoMall is real. It’s absolutely real (I sign off on the bills) and you should be taking advantage of it.
The $1000 drawing is an incentive you can use to attract visitors to your site. Not only does it entice visitors, it will help you to build your marketing prospect list. The best news for you is that it won’t cost you a thing…ASI pays for it.
Here’s how it works. Your LogoMall site comes equipped with a link to an entry form where visitors fill in their contact information. Whenever someone enters the drawing on your site, you will get an email notification. We also store all drawing leads in your Resources section of ASIsecure.com.
Once a month, the LogoMall team selects a winner from the pool of all entries submitted across the LogoMall network. If your visitor is selected, the LogoMall team will contact you, then you contact your customer.
This is where you get to play Ed McMahon. You get to tell them they won $1000 worth of promotional products from your LogoMall site. You’ll guide your winner through the product selection and then send us the invoices from the LogoMall suppliers you purchased from. ASI will reimburse you $1000.
Promote your site and the $1000 drawing with promotional products today! It ties in what your company does and shows how your company can help with their next promotion. Ideas for your self promotion are included right in this newsletter such as the Pen/Highlighter from Aakron Rule, ASI/30270 or the Can Cooler from the Zebra Line, ASI/35745.
The $1000 drawing is an incentive you can use to attract visitors to your site. Not only does it entice visitors, it will help you to build your marketing prospect list. The best news for you is that it won’t cost you a thing…ASI pays for it.
Here’s how it works. Your LogoMall site comes equipped with a link to an entry form where visitors fill in their contact information. Whenever someone enters the drawing on your site, you will get an email notification. We also store all drawing leads in your Resources section of ASIsecure.com.
Once a month, the LogoMall team selects a winner from the pool of all entries submitted across the LogoMall network. If your visitor is selected, the LogoMall team will contact you, then you contact your customer.
This is where you get to play Ed McMahon. You get to tell them they won $1000 worth of promotional products from your LogoMall site. You’ll guide your winner through the product selection and then send us the invoices from the LogoMall suppliers you purchased from. ASI will reimburse you $1000.
Promote your site and the $1000 drawing with promotional products today! It ties in what your company does and shows how your company can help with their next promotion. Ideas for your self promotion are included right in this newsletter such as the Pen/Highlighter from Aakron Rule, ASI/30270 or the Can Cooler from the Zebra Line, ASI/35745.
Thursday, January 24, 2008
January 2008
Happy New Year! Now is the time to review your site to make sure it is current and fresh for the upcoming year. Here are some ideas on getting your site in shape for 2008.
Is your contact information on your website current?
Let’s start simply. If you have been neglecting your website, you may want check to see that we show the current address, phone, fax and email for your company. Your contact information should be easy to access and in a consistent location on all pages.
Sharpen Your Copy
No one wants to read anymore. (I’m impressed that you are still reading this). You need to have intriguing headings and short bullets to get your point across quickly before they move on. Stay away from long paragraphs about the history of your company. In a few words you can express what you do and what you can do for your visitor. Announce your special offers and then get them shopping.
Take Advantage of Featured Products
A quick way to keep your site interesting is to use the stock sets of featured products that the LogoMall team has prepared for you to use. Featured products can give your visitors ideas on types of promotions and products that you can offer them. And, if changed often enough, it gives your visitor a reason to come back.
We have over 2 dozen sets for you to choose from that you can add to your site in a few clicks. Popular new sets are Green Products, Election Season and New & Trendy. You can view all of the sets at nichecatalogs.logomall.com and you can add them to your site at www.asisecure.com.
Treat Your Site to a Makeover
Your first impression on your visitor is how your site looks. The design should reflect your company image. How do you want to project your company on the web? The LogoMall design team has developed several new looks to guide you through this process. Designs can be viewed at www.GetLogoMall.com/Designs.
We have a team of LogoMall coordinators that are ready to help you with your changes. You can email me at kcoates@asicentral.com or you can call us at 800.326.7378.
Is your contact information on your website current?
Let’s start simply. If you have been neglecting your website, you may want check to see that we show the current address, phone, fax and email for your company. Your contact information should be easy to access and in a consistent location on all pages.
Sharpen Your Copy
No one wants to read anymore. (I’m impressed that you are still reading this). You need to have intriguing headings and short bullets to get your point across quickly before they move on. Stay away from long paragraphs about the history of your company. In a few words you can express what you do and what you can do for your visitor. Announce your special offers and then get them shopping.
Take Advantage of Featured Products
A quick way to keep your site interesting is to use the stock sets of featured products that the LogoMall team has prepared for you to use. Featured products can give your visitors ideas on types of promotions and products that you can offer them. And, if changed often enough, it gives your visitor a reason to come back.
We have over 2 dozen sets for you to choose from that you can add to your site in a few clicks. Popular new sets are Green Products, Election Season and New & Trendy. You can view all of the sets at nichecatalogs.logomall.com and you can add them to your site at www.asisecure.com.
Treat Your Site to a Makeover
Your first impression on your visitor is how your site looks. The design should reflect your company image. How do you want to project your company on the web? The LogoMall design team has developed several new looks to guide you through this process. Designs can be viewed at www.GetLogoMall.com/Designs.
We have a team of LogoMall coordinators that are ready to help you with your changes. You can email me at kcoates@asicentral.com or you can call us at 800.326.7378.
Tuesday, January 15, 2008
December 2007
The ASI marketing team has been hard at work to launch a new web site to help you with your own marketing efforts in 2008. This comprehensive site, located at www.thenumberthatmatters.com/marketing provides you with strategies for branding and selling and gives you the tactics you need to achieve your marketing objectives. The site provides real tools, used and proven by the ASI marketing department, for calculating your ROI on your marketing campaigns and tracking your hard earned leads.
The site also covers marketing for your own web site under the Internet tab. Current topics are Search Engine Marketing for Google and Yahoo and Search Engine Optimization (SEO) tactics. We'll be adding more internet marketing strategies, tools and tactics throughout the year.
We hope that you take advantage of this new member benefit to kick start your marketing in 2008.
Have a happy, safe and prosperous new year!
The site also covers marketing for your own web site under the Internet tab. Current topics are Search Engine Marketing for Google and Yahoo and Search Engine Optimization (SEO) tactics. We'll be adding more internet marketing strategies, tools and tactics throughout the year.
We hope that you take advantage of this new member benefit to kick start your marketing in 2008.
Have a happy, safe and prosperous new year!
Thursday, November 15, 2007
November 2007
How do you use ASIsecure.com?
As a LogoMall or Promoshop user, you may be accessing ASIsecure.com on a regular basis to customize your site, retrieve your shopping cart orders or to review your traffic reports. We are currently conducting a survey about the ASIsecure site to collect how you are using specific features, what’s most important, your overall satisfaction and how we can improve.
Your feedback is critical to us to help drive the enhancements that are most needed.
If you haven’t completed the survey yet, please spend a few moments to take the ASIsecure.com survey. As an extra incentive, your entry will be placed in a drawing for a chance to win $350.
On behalf of the entire LogoMall team, we would like to thank you for your investment and ongoing support of our program.
Happy Thanksgiving!
As a LogoMall or Promoshop user, you may be accessing ASIsecure.com on a regular basis to customize your site, retrieve your shopping cart orders or to review your traffic reports. We are currently conducting a survey about the ASIsecure site to collect how you are using specific features, what’s most important, your overall satisfaction and how we can improve.
Your feedback is critical to us to help drive the enhancements that are most needed.
If you haven’t completed the survey yet, please spend a few moments to take the ASIsecure.com survey. As an extra incentive, your entry will be placed in a drawing for a chance to win $350.
On behalf of the entire LogoMall team, we would like to thank you for your investment and ongoing support of our program.
Happy Thanksgiving!
Tuesday, October 23, 2007
October 2007
ASI has just launched another way for you to network with fellow industry members at ASINetwork.com. Start discussions or post to one of the forum, group or blog topics. You can also share photos, videos or chat with other members. Use the ASINetwork.com to gain perspective, share concepts, give advice and connect members just like you.
LogoMall has started a user group on ASINetwork.com that I encourage you to participate in. Not only is this a great way to communicate with other LogoMall users, you can ask questions and express your LogoMall program needs to our team members.
The latest LogoMall user group topic is on ASIsecure.com, the support site that helps you manage your site design, view traffic reports and online requests. I’d like to hear how you use the site, what is the most beneficial to you and what you would like to see added. You can post to the LogoMall user group on ASINetwork.com or you can email me directly.
To get started, visit the ASINetwork.com and send a request to join. The ASINetwork.com is exclusive to ASI members. You will then create a member profile and start interacting with members through forums and groups including the LogoMall user group.
LogoMall has started a user group on ASINetwork.com that I encourage you to participate in. Not only is this a great way to communicate with other LogoMall users, you can ask questions and express your LogoMall program needs to our team members.
The latest LogoMall user group topic is on ASIsecure.com, the support site that helps you manage your site design, view traffic reports and online requests. I’d like to hear how you use the site, what is the most beneficial to you and what you would like to see added. You can post to the LogoMall user group on ASINetwork.com or you can email me directly.
To get started, visit the ASINetwork.com and send a request to join. The ASINetwork.com is exclusive to ASI members. You will then create a member profile and start interacting with members through forums and groups including the LogoMall user group.
Thursday, September 27, 2007
September 2007
Email marketing is a smart way to entice visitors to come back to shop on your LogoMall web site. The cost of an email campaign is appealing; however, it takes work to get it right. The trick is to effectively deliver a creative, sales inspiring email with a successful open and click-thru rate while complying with CAN-SPAM laws.
A few things to keep in mind when creating your next email campaign…
Get to the Subject
Getting your recipient to even open your email instead of hitting the delete button is a challenge within itself. You want a clear, persuasive, personalized and short subject line. You need to give them a reason to open such as free gift offers, specials, discounts or new products. The other day this email subject grabbed my attention, “Last chance for a free gift w/ purchase at Godiva.com”. For your customers, you could use “Karyn, Save 10% off your holiday order”.
Keep it Simple
Focus on one compelling message to your targeted audience that includes a call to action. For example, during the holiday season, you may want to feature a few holiday gift ideas to spark their interest. Tell them they can save 10% if they order by October 30th.
Watch your load time
Recipients won’t wait long for images to load especially for an advertising email. We suggest that emails are no larger than 100kb and keep the email at around 600 pixels wide so users don’t have to scroll right or left to see the entire ad.
And for the love of email, please don’t send attachments. Your content should be within the email or linked to a web page with the additional info. Savvy recipients will not open email attachments from marketing emails fearing that it may have a virus. Or, virus software programs will block the attachment and the recipient will never see it.
Proof and Test
Nothing makes me click delete faster than a typo in an email. Before you hit send, have a fresh set of eyes review your email. You’ll also want to check how your html email looks on the top email programs such as Outlook, AOL and Yahoo!. It may look great on your desktop but other programs interpret the code differently and your recipient may not be able to view your ad as you have intended.
Abide by CAN-SPAM laws
Not complying with CAN-SPAM could result in you being reported as a “spammer” to an ISP. You could be placed on a spam blocking list jeopardizing the delivery of your email campaign and open your internet business to risk.
All emails must have an unsubscribe option. The standard is to have an unsubscribe link at the bottom of the email along with a physical address for your business, where recipients will look for it. If you get a request to unsubscribe from an email, you must remove them from your list within 10 business days.
All recipients must Opt-In to your email list meaning that they need to willingly subscribe to your advertising emails. To build your list, request your customer’s permission through direct marketing, your web site and invoices.
The content and subject of your email can not be misleading or deceptive. Your message should accurately represent your business and what it offers. The “from” address in your email should clearly state who you are. Your customers will be more likely to open your emails if they know who they are from.
To read further on CAN-SPAM, list building and how to implement an effective email campaign, visit www.emaillabs.com/best_practices.
A few things to keep in mind when creating your next email campaign…
Get to the Subject
Getting your recipient to even open your email instead of hitting the delete button is a challenge within itself. You want a clear, persuasive, personalized and short subject line. You need to give them a reason to open such as free gift offers, specials, discounts or new products. The other day this email subject grabbed my attention, “Last chance for a free gift w/ purchase at Godiva.com”. For your customers, you could use “Karyn, Save 10% off your holiday order”.
Keep it Simple
Focus on one compelling message to your targeted audience that includes a call to action. For example, during the holiday season, you may want to feature a few holiday gift ideas to spark their interest. Tell them they can save 10% if they order by October 30th.
Watch your load time
Recipients won’t wait long for images to load especially for an advertising email. We suggest that emails are no larger than 100kb and keep the email at around 600 pixels wide so users don’t have to scroll right or left to see the entire ad.
And for the love of email, please don’t send attachments. Your content should be within the email or linked to a web page with the additional info. Savvy recipients will not open email attachments from marketing emails fearing that it may have a virus. Or, virus software programs will block the attachment and the recipient will never see it.
Proof and Test
Nothing makes me click delete faster than a typo in an email. Before you hit send, have a fresh set of eyes review your email. You’ll also want to check how your html email looks on the top email programs such as Outlook, AOL and Yahoo!. It may look great on your desktop but other programs interpret the code differently and your recipient may not be able to view your ad as you have intended.
Abide by CAN-SPAM laws
Not complying with CAN-SPAM could result in you being reported as a “spammer” to an ISP. You could be placed on a spam blocking list jeopardizing the delivery of your email campaign and open your internet business to risk.
All emails must have an unsubscribe option. The standard is to have an unsubscribe link at the bottom of the email along with a physical address for your business, where recipients will look for it. If you get a request to unsubscribe from an email, you must remove them from your list within 10 business days.
All recipients must Opt-In to your email list meaning that they need to willingly subscribe to your advertising emails. To build your list, request your customer’s permission through direct marketing, your web site and invoices.
The content and subject of your email can not be misleading or deceptive. Your message should accurately represent your business and what it offers. The “from” address in your email should clearly state who you are. Your customers will be more likely to open your emails if they know who they are from.
To read further on CAN-SPAM, list building and how to implement an effective email campaign, visit www.emaillabs.com/best_practices.
Tuesday, August 21, 2007
August 2007
We received a few calls from members last week that someone was trying to purchase multiple DVD players with a credit card and they wanted them shipped overnight.
Are your scam senses tingling? A few bells should go off when you hear that an order is for high end technology products with street value that don’t need to be imprinted and they need it overnight.
Protection from fraud starts with you. You should know your own customers better than anyone. You can’t rely on your bank or the credit card companies to catch the scam. Authorization of the credit card means that the holder has sufficient credit, the card has not been reported stolen and that there has been no fraud activity reported to date. The card number that was submitted to you could be fraudulent but hasn’t been reported stolen yet.
Unfortunately, banks that issue the cards won’t cover the cost of the scam. Using Visa and Mastercard rules, you, the merchant, will be charged back for the sale amount and will bear the cost of the lost goods.
As the merchant, you are the first line of defense. We asked for advice from Dave Dauer at the Access Group, ASI’s affiliate for credit card processing, for the signs of possible fraud when the card is not present. Be alert for transactions that show several of the following characteristics. Keep in mind that none of these by itself means you are being scammed, but a combination of them might.
- Request to charge the purchase amount on multiple credit cards
- Orders of “big-ticket” items or items with street value.
- First time customer
- Larger-than-normal orders – average order size in the industry is approximately $1000
- Items that do not need to be imprinted or blank goods
- Shipping internationally
- Overnight orders
- Customer is not asking any questions and has little concern of cost.
If you suspect fraud, CALL the customer. Confirm the information that you have received and make sure you get the card verification number and the card’s billing address from the customer.
As a part of your authorization process, you should always be requesting the card verification number which is the 3 digits on the back of the Visa or MasterCard. Failure to receive or failure to “Match” is an indication that they may not have the card physically in their presence.
In addition, you should be completing address verification during the authorization process. Verifying the “bill to” address that you received against what Visa or MasterCard has on file for that card holder is a very important step and a strong indicator of possible fraudulent activity if the address information does not match. Never ship to a billing address that does not match the card holder address. Report any suspicious activity to your merchant bank.
If the order is from a new customer, you can purchase an Experian QuickCheck report online to verify your customer’s information and check their credit.
Protecting your business comes down to knowing your customer and using your instincts. For more information on credit card processing, contact ASI’s affiliate, Access Group at 800.809.0719.
Tuesday, July 24, 2007
July 2007
I’m just back from the ASIShow! Chicago and going through the stack of business cards that we all collect. In doing so I noticed that some were missing a critical piece of information – a Web address. How is that possible? If the card was in the hands of your customer, wouldn’t you want your web address to be available? Seems minor but you could be missing out on a big sales opportunity.
Let’s get back to the basics with the top places to promote your web site offline.
Printed Materials
Make sure your address is on the materials that touch your customers and potential clients everyday such as invoices, letter stuffers, your letterhead, fax sheets and yes, business cards. Don’t forget to put your address on the quotes and presentations that you do every single day.
VoiceMail
The beauty of a Web site is that it is available when you are not. Include your Web address on both your office and cell voicemails so your customers can start looking for products right away on your site. You don’t want to keep your customers on hold but if you have to, use the time to promote your specials and direct them to your web site.
Catalogs
By using catalogs in conjunction with your Web site, you create a mutlichannel way for your customers to buy. Use catalogs to promote your Logomall site with over 300,000 products by imprinting your web address on the front cover.
ASI offers a variety of catalogs to meet the needs of your customers such as the Select catalog that includes products from top suppliers rated by ESP Online™ users. Visit www.asicentral.com/catalogs for more details.
Promotional Products
You are the expert when it comes to the power of ad specialties. Perhaps send a thank you gift with your web address on it when you fulfill orders – you’ll leave them with a good feeling AND a way to start shopping for that next promotion. Maybe even ship it using imprinted shipping tape on an imprinted shipping box with your Web address. :)
Where do you promote your site? You can post on the Inside Scoop Blog.
Let’s get back to the basics with the top places to promote your web site offline.
Printed Materials
Make sure your address is on the materials that touch your customers and potential clients everyday such as invoices, letter stuffers, your letterhead, fax sheets and yes, business cards. Don’t forget to put your address on the quotes and presentations that you do every single day.
VoiceMail
The beauty of a Web site is that it is available when you are not. Include your Web address on both your office and cell voicemails so your customers can start looking for products right away on your site. You don’t want to keep your customers on hold but if you have to, use the time to promote your specials and direct them to your web site.
Catalogs
By using catalogs in conjunction with your Web site, you create a mutlichannel way for your customers to buy. Use catalogs to promote your Logomall site with over 300,000 products by imprinting your web address on the front cover.
ASI offers a variety of catalogs to meet the needs of your customers such as the Select catalog that includes products from top suppliers rated by ESP Online™ users. Visit www.asicentral.com/catalogs for more details.
Promotional Products
You are the expert when it comes to the power of ad specialties. Perhaps send a thank you gift with your web address on it when you fulfill orders – you’ll leave them with a good feeling AND a way to start shopping for that next promotion. Maybe even ship it using imprinted shipping tape on an imprinted shipping box with your Web address. :)
Where do you promote your site? You can post on the Inside Scoop Blog.
Monday, June 25, 2007
June 2007
LogoMall traffic reports can be a helpful guide as you market your web site. Use them as a tool to see how your traffic fluctuates from month to month when running your web marketing campaigns.
LogoMall provides traffic reports for the sites that are hosted here at ASI. If you link into the LogoMall shopping engine from an outside site, you will want to review the report that is available from your web site host.
Let’s review the 4 basic sections of the LogoMall Traffic Report:
Summary
An overview of the traffic to your site is provided that includes Sessions and Hits. Sessions will give you a good idea on how many times your site was actually viewed because a session is calculated when someone visits your site. We break out how many sessions had unique or repeat visitors. Hits are calculated by how many files that are opened on your web pages. Each page could have several files that are either images or copy.
Referrals
Referrals will tell you how someone got to your web site. We list out the links for you to review. The more links that you have to your web site, the more traffic you are going to get.
Search Engines
This section will list out the search engines that a visitor used to find your web site.
Search Engine Terms
We provide a list of search terms or words that a visitor typed into a search engine that resulted in finding your web site address. For example, if a visitor went to Google and typed in the term “Promotional Mugs” and they clicked on your listing in the results, this activity would be reported in this section.
Now it’s time to check your report. Traffic reports are on ASIsecure.com after you login, under Traffic Reports on the right. You will then click on the “tree view” to see the reports that are available for each domain name we host and the last 3 months of reports. A new report is posted the first week of the month that includes the traffic for the previous month.
Contact our Product Support Center for more information on your LogoMall traffic report. Look for the next edition of LogoMall’s Inside Scoop where we begin our series on web marketing tactics.
LogoMall provides traffic reports for the sites that are hosted here at ASI. If you link into the LogoMall shopping engine from an outside site, you will want to review the report that is available from your web site host.
Let’s review the 4 basic sections of the LogoMall Traffic Report:
Summary
An overview of the traffic to your site is provided that includes Sessions and Hits. Sessions will give you a good idea on how many times your site was actually viewed because a session is calculated when someone visits your site. We break out how many sessions had unique or repeat visitors. Hits are calculated by how many files that are opened on your web pages. Each page could have several files that are either images or copy.
Referrals
Referrals will tell you how someone got to your web site. We list out the links for you to review. The more links that you have to your web site, the more traffic you are going to get.
Search Engines
This section will list out the search engines that a visitor used to find your web site.
Search Engine Terms
We provide a list of search terms or words that a visitor typed into a search engine that resulted in finding your web site address. For example, if a visitor went to Google and typed in the term “Promotional Mugs” and they clicked on your listing in the results, this activity would be reported in this section.
Now it’s time to check your report. Traffic reports are on ASIsecure.com after you login, under Traffic Reports on the right. You will then click on the “tree view” to see the reports that are available for each domain name we host and the last 3 months of reports. A new report is posted the first week of the month that includes the traffic for the previous month.
Contact our Product Support Center for more information on your LogoMall traffic report. Look for the next edition of LogoMall’s Inside Scoop where we begin our series on web marketing tactics.
Monday, May 21, 2007
May 2007
LogoMall shopping cart requests are up 45% over last year, a trend we have been watching grow since adding our advanced shopping engine tool.
Typically, after your LogoMall end-buyer finds the products they are looking for; they add the items to their shopping cart. At Check Out, they simply fill in their contact information including their preferred method of payment and credit card number.
The credit card information is securely stored at ASIsecure.com (uncharged) waiting for you to add imprint charges, shipping and taxes when you are ready to process the order.
You can control the types of payment methods available to your visitor on LogoMall in ASIsecure.com in the Shopping Cart section under Managing Services. Email our ASI Product Support team for help with this feature at support@asicentral.com.
If you are currently not accepting credit cards and would like to, don’t hesitate to contact our ASI credit card processing affiliate, Access Group. Access Group offers a Merchant Account Program at a low discounted group rate which is made possible by the collectively, large processing volume from participating ASI members.
If you are already accepting credit cards, contact Access Group for a free, no obligation savings comparison. They will provide you with a clear understanding of what you are actually paying for and how much you can save by switching to the ASI member program. Typically, members are saving an average of 33% in monthly processing fees.
A distributor with LogoMall, David Breskin from Athletic Style Promotions, summed up the results of using Access Group “I had no idea how much I was overpaying on my credit card merchant account - I was paying double what the ASI program offers. I made the easy switch and my new merchant account statements confirm the savings calculation was 100% correct.”
Access Group is so confident they can save you money - they will give you a $100 VISA Gift Card if they cannot show you a savings on your free no obligation savings comparison. Call 800-809-0719 or visit www.accessgroup-npc.com now to request your savings comparison.
Typically, after your LogoMall end-buyer finds the products they are looking for; they add the items to their shopping cart. At Check Out, they simply fill in their contact information including their preferred method of payment and credit card number.
The credit card information is securely stored at ASIsecure.com (uncharged) waiting for you to add imprint charges, shipping and taxes when you are ready to process the order.
You can control the types of payment methods available to your visitor on LogoMall in ASIsecure.com in the Shopping Cart section under Managing Services. Email our ASI Product Support team for help with this feature at support@asicentral.com.
If you are currently not accepting credit cards and would like to, don’t hesitate to contact our ASI credit card processing affiliate, Access Group. Access Group offers a Merchant Account Program at a low discounted group rate which is made possible by the collectively, large processing volume from participating ASI members.
If you are already accepting credit cards, contact Access Group for a free, no obligation savings comparison. They will provide you with a clear understanding of what you are actually paying for and how much you can save by switching to the ASI member program. Typically, members are saving an average of 33% in monthly processing fees.
A distributor with LogoMall, David Breskin from Athletic Style Promotions, summed up the results of using Access Group “I had no idea how much I was overpaying on my credit card merchant account - I was paying double what the ASI program offers. I made the easy switch and my new merchant account statements confirm the savings calculation was 100% correct.”
Access Group is so confident they can save you money - they will give you a $100 VISA Gift Card if they cannot show you a savings on your free no obligation savings comparison. Call 800-809-0719 or visit www.accessgroup-npc.com now to request your savings comparison.
Friday, April 20, 2007
April 2007
Your LogoMall is stocked with hundreds of thousands of ad specialty products. What do you want your visitors to see first?
LogoMall offers many web merchandising tools to guide your visitors. Merchandising is all about getting the right products to the right customers at the right time. In addition to Featured Products that we touched on in our last Inside Scoop, LogoMall offers a tool called Select-A-Search.
Select-A-Search lets you create links to specific product search results. For instance, maybe your top selling items are pens from your preferred supplier or you want to highlight seasonal ideas such as golf. You can have links created to each product group or category.
Or, maybe you would like to target items to a specific market such as healthcare. Take a look at this sample LogoMall site. In the left navigation you will see we have links to product results for First Aid Kits, Exercisers and Clipboards. This personalizes the experience for the visitor and pushes them to the right products fast.
Select-a-Search can be created and updated through http://www.asisecure.com/, if you have a LogoMall template. View our quick online tutorial to help guide you through. If you have a custom designed site, call your LogoMall Coordinator for assistance at 800-546-1350.
Spend some time merchandising your site and increase customer leads in one click.
P.S. We have compiled past Inside Scoop articles in a blog to read up on any postings you missed. Please feel free to submit a comment to a posting. We do appreciate feedback that helps our services and other LogoMall customers.
LogoMall offers many web merchandising tools to guide your visitors. Merchandising is all about getting the right products to the right customers at the right time. In addition to Featured Products that we touched on in our last Inside Scoop, LogoMall offers a tool called Select-A-Search.
Select-A-Search lets you create links to specific product search results. For instance, maybe your top selling items are pens from your preferred supplier or you want to highlight seasonal ideas such as golf. You can have links created to each product group or category.
Or, maybe you would like to target items to a specific market such as healthcare. Take a look at this sample LogoMall site. In the left navigation you will see we have links to product results for First Aid Kits, Exercisers and Clipboards. This personalizes the experience for the visitor and pushes them to the right products fast.
Select-a-Search can be created and updated through http://www.asisecure.com/, if you have a LogoMall template. View our quick online tutorial to help guide you through. If you have a custom designed site, call your LogoMall Coordinator for assistance at 800-546-1350.
Spend some time merchandising your site and increase customer leads in one click.
P.S. We have compiled past Inside Scoop articles in a blog to read up on any postings you missed. Please feel free to submit a comment to a posting. We do appreciate feedback that helps our services and other LogoMall customers.
Thursday, April 19, 2007
March 2007
Let’s face it, your work day is focused on selling, helping customers and managing the thousand other details it takes to run your business. You know that keeping your web site current for your visitors is important but it always takes a backseat. The team at LogoMall spent the time to create a way for you to keep your site fresh with product ideas so you don’t have to.
LogoMall offers close to 20 different theme or niche product sets that you can easily post on your site with little time and effort. If you subscribe to featured products, you can choose from Golf Gear, Back to the Beach, New & Trendy or pick one of our ASI catalogs like Affordable Solutions. Each set is designed to help you promote products for upcoming events or to get your visitors thinking about product possibilities. To make it even easier, you can set your site to always show the latest set by selecting the default option in ASIsecure.com.
Visit www.asicentral.com/nichecatalogs to view all the sets and simple instructions for adding to your LogoMall site. We have a dedicated team that continuously updates the product and replaces the old sets with the new. If you have suggestions for a product set, send me an email.
LogoMall offers close to 20 different theme or niche product sets that you can easily post on your site with little time and effort. If you subscribe to featured products, you can choose from Golf Gear, Back to the Beach, New & Trendy or pick one of our ASI catalogs like Affordable Solutions. Each set is designed to help you promote products for upcoming events or to get your visitors thinking about product possibilities. To make it even easier, you can set your site to always show the latest set by selecting the default option in ASIsecure.com.
Visit www.asicentral.com/nichecatalogs to view all the sets and simple instructions for adding to your LogoMall site. We have a dedicated team that continuously updates the product and replaces the old sets with the new. If you have suggestions for a product set, send me an email.
February 2007
What are your clients wishing for? LogoMall makes this easier for you to find out by offering an “Add to Wish List” option throughout the site. If your customer finds item(s) on LogoMall they are interested in, they can store those items in their Wish List. To start a Wish List they need to open an account on your site so know who the list belongs to.
You can view all of your client wish lists in ASIsecure.com under the Resources section. This is a great opportunity for you to contact them with a special on the items they were specifically looking at so you can close the sale. Encourage your visitors to use the Wish List and check ASIsecure.com often to follow up on those lists.
To use the Wish List tool proactively, start an account for your customer and create a Wish List just for them. Email them a link to your site with the username and password you assigned them. Your customer can review the Wish List that your created right on your LogoMall site and from the list they can add the items they want to purchase in the shopping cart.
If you don’t see the Wish List option on the product detail pages of your LogoMall site, you may need to upgrade to this feature. Send me an email.
You can view all of your client wish lists in ASIsecure.com under the Resources section. This is a great opportunity for you to contact them with a special on the items they were specifically looking at so you can close the sale. Encourage your visitors to use the Wish List and check ASIsecure.com often to follow up on those lists.
To use the Wish List tool proactively, start an account for your customer and create a Wish List just for them. Email them a link to your site with the username and password you assigned them. Your customer can review the Wish List that your created right on your LogoMall site and from the list they can add the items they want to purchase in the shopping cart.
If you don’t see the Wish List option on the product detail pages of your LogoMall site, you may need to upgrade to this feature. Send me an email.
October 2006
If you shopped on any major retail site like Amazon.com lately, you’ve noticed the multiple ways you can interact with the online store. Whether it is adding your selected item to a wish list, tell a friend or the shopping cart to purchase, the store gives you several options to help you at that moment for your specific need. The intent is to keep you engaged and encourage buying.
We want the same experience for your shoppers on LogoMall. In addition to the wish list, email-a-friend and shopping cart features on your LogoMall web site, we have recently added a new Quick Request feature.
Available on every product detail page, Quick Request helps your visitor request information instantly. They simply click on the link, fill in their name and email and hit send. You will immediately get a detailed email with the specified item to follow up with your customer. Your Quick Requests are also stored in ASIsecure for your reference.
We added the Quick Request feature at the end of August and in just one month, over 1800 Quick Requests leads were sent through the LogoMall network. Shoppers are using this feature and we predict this will continue to grow especially through the holiday shopping season.
We want the same experience for your shoppers on LogoMall. In addition to the wish list, email-a-friend and shopping cart features on your LogoMall web site, we have recently added a new Quick Request feature.
Available on every product detail page, Quick Request helps your visitor request information instantly. They simply click on the link, fill in their name and email and hit send. You will immediately get a detailed email with the specified item to follow up with your customer. Your Quick Requests are also stored in ASIsecure for your reference.
We added the Quick Request feature at the end of August and in just one month, over 1800 Quick Requests leads were sent through the LogoMall network. Shoppers are using this feature and we predict this will continue to grow especially through the holiday shopping season.
July 2006
The question I hear the most from LogoMall users is “How do I stand out?” One way to stand out is to take advantage and offer your clients the latest in cutting edge technology tools. What is the latest? Virtual samples on LogoMall.
ASI has partnered with Technologo, the leader in virtual sample technology for the promotional products industry. For a minimal fee, you can activate the Enabled on Demand service from Technologo on your site giving your visitors the ability to create a virtual sample from EVERY product image throughout LogoMall.
Here is how it works. Once the service is activated, a link called “See Your Logo on this Item” is added to each product image including the Featured Product sections. Your visitor will be able to easily remove the existing logo from the product image. They add their own logo and they can email the new product image and wow their boss or team members.
Virtual samples are not only cool to create and look at, they will pay off for you by speeding up your sales cycle and closing deals faster.
See for yourself at Technologo.logomall.com and go to any product detail page. Sign up for the service at www.technologo.com/ASI.
ASI has partnered with Technologo, the leader in virtual sample technology for the promotional products industry. For a minimal fee, you can activate the Enabled on Demand service from Technologo on your site giving your visitors the ability to create a virtual sample from EVERY product image throughout LogoMall.
Here is how it works. Once the service is activated, a link called “See Your Logo on this Item” is added to each product image including the Featured Product sections. Your visitor will be able to easily remove the existing logo from the product image. They add their own logo and they can email the new product image and wow their boss or team members.
Virtual samples are not only cool to create and look at, they will pay off for you by speeding up your sales cycle and closing deals faster.
See for yourself at Technologo.logomall.com and go to any product detail page. Sign up for the service at www.technologo.com/ASI.
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